WHAT GOES INTO BUILDING A CUSTOM WEBSITE?
In the Pinterest, DIY world, we live in, most non-developers don't understand the time and energy that goes into building a website. There are plenty of tools out there that let you drag-and-drop your way to an online presence in a few clicks and call it a website.
That's not the kind of site we are talking about.
We're talking about a website that reflects your business and your brand. A website that adds value, attracts customers and is a strong tool in your marketing your brand. One that is optimized for search. One that works across browsers and operating systems. One that doesn't stick you with someone else's logo at the bottom of it because you got it for $99.00 and now are obliged to advertise someone else's brand.
Let's briefly explain what goes into building a custom, one-of-a-kind website.
Whether you write a few paragraphs or hire someone to do it, it has to be written, organized, keyword optimized, spell-checked and proofread.
Whether original or stock, someone has to find, organize, retouch and properly size and output them for web.
There's high end custom and there's minimalistic, but someone has to come up with the design concept, consider colors, fonts, graphics and how they all work with your brand.
Someone has to think about pages, navigation and usability, and the best way to get users where they need to be.
Headers, footers, sidebars, call-outs, pull quotes, opt-in boxes, social icons. These things unfortunately don't magically place themselves on the page, nor should they be stuck somewhere haphazardly.
Beyond keywords, there are considerations for code quality, site speed, meta data.
All the rollovers, drop downs,opt-in boxes, etc., don't program themselves. Nor do contact forms, shopping carts or other features. There are fundamental questions that need to be considered and thought through like "what happens if…" and "then what?"
With half a dozen common browsers and twice as many versions, multiple operating systems and platforms, not to mention mobile, someone has to make sure your site works across the board.
Someone has to install your site on a hosting server, set up the DNS, get your analytics, Webmaster tools and sitemaps in order and make sure everything is working in real life, including all those opt-ins and contact forms.