In the Pinterest, DIY world, we live in, most non-developers don't understand the time and energy that goes into building a website. There are plenty of tools out there that let you drag-and-drop your way to an online presence in a few clicks and call it a website.  

That's not the kind of site we are talking about.  

We're talking about a website that reflects your business and your brand. A website that adds value, attracts customers and is a strong tool in your marketing your brand. One that is optimized for search. One that works across browsers and operating systems. One that doesn't stick you with someone else's logo at the bottom of it because you got it for $99.00 and now are obliged to advertise someone else's brand.